How to Sell Your Home
To sell your home, you'll need more than ads and signs. You need
a proven strategy for attracting the best buyer to your home. The Hardie Group can offer you that with
the exclusive Home Marketing System. This systematic approach to selling your home
is designed to help you obtain
Making it easier on Yourself
Your Hardie Group. sales associate can help you sell your home more quickly and easily by:
- Accessing an established local network
- Helping you set the right price on your home to attract the right buyers and the sales associates who work for them.
- Gathering data that will present your home and neighborhood in the best possible light.
- Targeting the market where the most likely buyers will be.
- Handling calls from people who may be more curious than serious about buying.
- Showing your home to the best prospects.
- Representing you during the offer process.
- Guiding you all the way through settlement.
Starting with you
Before the yard sign goes up, your sales associate and you must do some homework
and this homework makes all the
difference. With the Home Marketing System, we'll combine your knowledge of your home with the expertise of your sales associate to make sure we attract
the best buyer.
Gather the facts
Your Hardie Group sales associate will use the information
you provide to answer questions, create an advantageous listing and create an exciting marketing campaign that targets the right kind of buyer.
Setting the price
Before you set an asking price for your home, you and your Hardie Group
sales associate will complete a Home Marketing Analysis. When setting a fair market value of your home, you'll want to consider a few points:
Don't base your asking price simply on what you paid for the home. You may be asking too little or too much.
Determine how much time you have in which to sell your home.
Ask your sales associate for information on recent sales of comparable homes in your area.
Don't price your home too high as a means of making more profit.
The value of your home is based on the buyer's perception of that value, rather than the amount you originally paid for the house.
An offer to buy
The offer is the most important document of the sale. Once you and the buyer sign it, it becomes the contract of sale.
Ask your sales associate if you will be present when the offer is presented. In some areas this is customary; in others, your
aales associate acts as your representative.
Accept the terms with no changes and accept the offer.
Make a counteroffer to the buyer.
Reject the offer entirely.
Once you've signed an offer, you may accept a backup offer if the buyer clearly understands the house is under contract.
An earnest deposit will be held in trust by the realtor until an agreement is reached between you and the buyer.
Buyers reserve the right to have the home inspected usually written as part of the purchase agreement.
As a part of the contract process, you must prove to the buyer that you
have a clear title on the house, that you own the property and there are no legal claims against it.
The insurance company may search the title through the owner's policy of title insurance. Either the buyer's insurance company
or your own may conduct this, depending on the buyer's preference of company.
Be prepared to convey the property with a deed
a legal document that transfers the title (or ownership rights) of the property to the new owner.
Closing and possession
The buyer and sales associate arrange the settlement and select the settlement agent,
per your approval. The person who handles the
closing may be a broker, lender, title insurance
company, escrow company or attorney.
Finishing the details
Your sales associate or attorney can help you line up any of the paperwork that the contract has called for you to supply, such as the title insurance or a survey.
Expect the buyer's lender to send an appraiser and a surveyor to check your home.
Prior to closing, your buyer may wish to make a final inspection (or walk-through) to see that the home is still in good condition.
Ask your settlement agent for a copy of the closing costs before closing.
Depending on your part of the country, you may attend a closing meeting. An escrow agent
may complete the entire transaction. Or, you may be part of a group meeting in which you, the buyer,
your sales associates, attorneys, the lender's representatives and the settlement agent meet together or separately.
- You will sign over the deed to the buyer to convey the title to the property.
. It's the moment you've been waiting for! At the settlement meeting, or shortly thereafter, you'll be given a check you can take right to the bank.
- your home will be neater and will appear larger.
You want to convey a spacious feeling to prospective
buyers. Chances are, they are moving
because they need more space.
2. Clean - this creates the impression your home
has been well cared for. Fresh paint and good
scrubbing gives surfaces a fresh look inside and
3. Repaired -fix it before the buyer sees it.
The need for repairs, even minor repairs can make
or break a sale.
4. Neutral - get rid of distracting colors, textures,
and personal accessories. Neutral colors and simple
decor helps prospective buyers visualize their
belongings in your home.
5. Fresh - from the moment a prospect walks in,
your home needs to look fresh and smell fresh.
flowers on the table or in the bathroom, a bowl
of fresh fruit on the kitchen counter, or the
smell of fresh bread baking in the oven, all make
your home more inviting to the buyer's senses.
6. Trimmed - the yard is the first impression
buyer has of your home. Shrubs and lawn need to
be kept trimmed and tidy.
7. Ready - you need to be prepared for a "showing"
with a minimum of notice. Stay ahead of the game.
Remember, each "showing" is critical
because we do not know which one will be your